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Agenda SF 2014

Friday, September 12th

Fort Mason Festival Pavilion
2 Marina Blvd, San Francisco, CA


8:00am               BREAKFAST

9:00am               Bringing the Maker (R)evolution Home

From the White House to houses across the country, the Maker Movement has reached new (3D-printed) heights this year. Its significant steps are now tracked and synced up to your wearable devices, smartphone and home. Brit + Co Founder and CEO, Brit Morin, kicks off this year’s event with a look at where the Maker Movement stems from, where it is today and where we can expect it to go next.

Brit Morin, Founder + Chief Executive Officer, Brit + Co


The Maker Movement Manifesto: Rules for Innovation in the New World…

TechShop is a playground for creativity. Part fabrication and prototyping studio, part hackerspace and part learning center, the space provides access to over $1 million worth of professional equipment and software. Founder Mark Hatch shares his point of view on today’s innovations that make a Maker (R)evolution possible.

Mark Hatch, Chief Executive Officer, TechShop                          


What Happens When Everyone Is An Inventor?

Moderated by: Jeremiah Owyang, Chief Catalyst + Founder, Crowd Companies

- Steven Heintz,  Chief Technology Officer, Quirky          
- Jaime Derringer, Founder + Executive Editor, Design Milk
- Shauna Mei, Founder, AHAlife


STARTUP SHOWCASE: The Internet of Things IRL (In Real Life)

Who are the up-and-comers creating the next generation of connected devices you’ll soon be using in all facets of your life and home? Hear from some of the smartest makers we know, and prepare to be a little hungry and a lot inspired after these bite-sized pitches and product demos.

- Ben Harris, Chief Executive Officer, Drop
- Mark Belinsky, Co-Founder + Chief Executive Officer, Birdi
- Justin Porcano, Industrial Designer, upwell 
- Kevin Meagher, Vice President + General Manager, Smart Home at Lowe's Home Improvement
- Jared Aller, Co-Founder, Urbio
- Michele Bendall, Director of Marketing, Urbio


11:00am              #Makebreak by Michaels


11:30am               How Is Technology Changing The Way You Shop?

From beauty products to home goods, technology has leveled the playing field across brands, both online and off. How are some of the biggest names in retail staying connected to their customers in order to provide a WOW experience every time? And where will these trends head in the future?

Moderated by: Ido Leffler, Author + Co-founder, Yoobi + Yes To

- Joy Cho, Founder, Oh Joy!
- Rachel Shechtman, Founder, STORY


How Tinkering at Home Can Lead to a Million Dollar Business

A conversation on the expansion of the Maker Marketplace and how clever ideas are now being prototyped at home before becoming mainstream million dollar endeavors.

Moderated by: Evelyn Rusli, Technology Reporter, Wall Street Journal

- Bradford Shellhammer, Creative Director, + Founder,
- Brit Morin, Founder + Chief Executive Officer, Brit + Co
- Craig Dalton, Chief Executive Officer + Co-Founder, DODOcase
- Zach Kaplan, Chief Executive Officer, Inventables


So, You’re Ready To Quit Your Day Job...

It's about time you turn what you love to do into what you get paid to do. But you'll need the funds first. Find out how to “Live What You Love” in this session and learn the secrets to getting your maker startup on its feet.

Lisa Fetterman, Founder, Nomiku            


12:45pm              LUNCH     


1:45pm                 Why Sci-Fi Writers Are the New Interior Designers

A Q+A with Kyle Nel, Executive Director, Lowe’s Innovation Lab    

Moderated by Brit Morin, Founder + Chief Executive Officer, Brit + Co


What Happens When We Can 3D Print Makeup?

The days of searching for the perfect shade of eyeshadow will be gone once you can print out your dream hues at home. Discover how new technologies and platforms are changing the lifestyle and beauty industries by bringing fully customizable product experiences right into your home.

Moderated by: Verena Von Pfetten, Executive Digital Editor, Lucky Magazine    

- Grace Choi, Founder, Mink
- Aileen Lee, Founder, Cowboy Ventures
- Shane Reilly, Co-Founder + Co-Chief Executive Officer, Guildery


“Oh. I’d Actually Wear That!” -- A Look at the Future of Wearables

Fashion and technology are at a major intersection these days, and finally, design is being considered as well. Witness Intel’s firsthand experience collaborating with unconventional influencers, designers and retailers as they create the next generation of wearable devices that people may actually WANT to wear.

Ayse Ildeniz, Vice President, New Devices Group + General Manager, Strategy and Business Development, Intel Corporation


What Star Wars and the Maker Movement Have In Common (Spoiler: A Lot.)

“In a galaxy far, far away…” These words started a movement of its own. Find out how Star Wars as a cult classic transmits itself from digital to physical, through maker communities such as the 501st Legion.

Chris Taylor, Deputy Editor, Mashable


3:00pm               #Makebreak: Cupcakes by Wilton


3:30pm                Are Makerspaces the New Starbucks Shops?

Okay, so they don’t necessarily offer you the ever-so-coveted Pumpkin Spice Latte, but makerspaces are popping up nearly as fast as well-known coffee shops, while offering a sense of community and creativity that you can’t get from a basic tall nonfat latte. Learn more about where and why this trend is continuing, and what it might mean for the future of creative collaboration.

Moderated by: Brady Forrest, Founder, Ignite + Vice President, Highway 1

- Brent Bushnell, Chief Executive Officer, Two Bit Circus
- Josette Melchor, Executive Director, Gray Area Technology + Arts


Why You Should (Not) Go Paperless

While you've spent years trying to go digital at work and at home, paper isn’t actually going anywhere. Our panel of experts make the case on how an industry that started over a century ago is alive and well today, and will continue to play a very important role in the future.

- Heather Gold, Comic,
- Chris Harrold, VP, Business Development + Creative Director, Mohawk Industries


The Holy Grail of Community: Live Experiences + Technology

In a world of Snapchat, Facebook, Instagram and other popular online networking services -- brands, celebrities and makers with quickly growing digital communities have discovered how to harness the power of live events. Learn clever ways to combine technology with IRL (in real life) experiences to build lasting, loyal communities of your own.

Julia Hartz, Co-Founder, Eventbrite


Re:Make Yourself
A Beauty Demo by Kandee Johnson, YouTube Expert

Kandee Johnson, Hollywood makeup artist turned YouTube sensation, shared her first beauty tips and tricks in DIY videos back in 2009. Today, she invites millions into her life every week for more than just makeup advice. Learn how she's built her brand and watch a live demo of her magical makeup skills in real-time. You’re going to want to take notes for this one!

Demo by Kandee Johnson, YouTube Beauty Expert


5:30pm               COCKTAIL RECEPTION